Lead UX/UI Design, Product Strategy
Aperto GmbH | IBM iX
2017 - 2019
At the app’s core is IBM's business logic: the FotoApp for submitting receipts was developed as a white label solution specifically for the insurance industry. Previously, insurance companies could only individualize these to a very limited extent.
As part of IBM iX, we have exclusive access to the framework and source code of the white label solution and were able to open the FotoApp architecture. From now on, third-party services can be technically integrated and content can be dynamically changed while in live operation – and without App Store release. The new architecture of the app also enables a unique and modern operating and design concept, and a completely new brand and service experience.
Policyholders expect a range of services from modern health insurance that goes far beyond the reimbursement of costs for doctors’ appointments and medication: They want digital health services with added value, more accessible customer service and a great digital service experience.
As one of the largest private insurers in Germany, Gothaer wants to set new standards and has created a relevant digital health service offering that appeals to younger and older target groups alike.
From functional receipt submission to digital service experience: The new, user-centered operating concept and design make using the Gothaer Health App a great brand and service experience. The new architecture clearly focuses on the user. The user interface has been completely redesigned and adapted to the individual requirements of Gothaer and its policyholders.
The user-centered client interface now makes submitting documents digitally with the IBM FotoApp even easier: Simply take a photo of the invoice, prescription or quotation, send it off, and you're done. This saves time, postage and paper!
The integrated doctor search makes it possible to search Germany-wide for medical practices, specialists or therapists. Sorted by name or by specialist area, and with filter options for cities and regions, users can quickly find what they are looking for.
There is also an integrated telephone hotline to the Gothaer health coaches and a virtual waiting line (Virtual Q), which shows waiting times when calling the customer support center.
We are continuously developing the Health App further, in close cooperation with Gothaer, to ensure that we remain close to the user and their expectations. Aperto is also responsible for the technical support, maintenance and operation of the app.
Since the launch of the app in January 2018, 22,000 new users have already registered, and the trend is rising.
In just six months, Aperto has transformed a functional white label product into a compelling digital experience – always in close cooperation with, and oriented around, the user.
Five-Star-Review in iOS AppStore